case study
Rex
(commuter application)
Rex is the application that will transform your commute! I created Rex to make it easier than ever for commuters to use social groups to their advantage. With Rex, you'll never have to face the stress of navigating public transportation alone again. Instead, you can build a social group of like-minded individuals who are going in the same direction as you. This way, you'll always have a buddy to share the ride with and make your commute a little less stressful.
easy to use application
User-friendliness was paramount. Commuters on the same route can crowdsource delays and travel times, ensuring you reach your destination on time.
bringing Rex to life...
I've crafted your ultimate travel companion. Rex has all your travel needs covered.
campaign
Crafting a vibrant and engaging campaign to showcase the benefits of crowd-sourcing your commute. Ensuring all key touchpoints align consistently with the brand.
concepts
Initially conceived as the embodiment of your beloved pet, Rex is your faithful companion, ready to support you wherever and whenever you need. Here are some additional concepts for what Rex could be.