

Aurora Private
Label Branding
Transformed a stagnant brand catering to ethnic grocery aisles, which hadn't adapted to evolving consumer demands in over two decades. Aurora brand underwent a complete overhaul, strategically crafted to accommodate a diverse array of products sourced from global markets. Leveraging consumer insights.







Doodle Lidz
Doodle Lidz embarks on a mission to cater to a specialized segment in children's apparel. Addressing the demand for garments that blend style and modernity with playfulness and charm, the brand strives to meet the unique requirements of young fashionistas. Additionally, I illustrated original mascots that have been crafted to embody the brand's ethos, balancing child-friendly appeal with a hint of spirited attitude.







Blue Jays Stadium Edition
(Rogers Centre & Sears)
I had the opportunity to work with my favorite Canadian sports team, designing all the graphics for their retail store at the Rogers Center. The exterior of the store was specially designed to open and close like the dome, providing a unique and dynamic experience for fans.




Nevena Prostran
Animal Osteopathy
I created a flexible brand for Nevena's small business, ensuring it was both eye-catching and simple to implement.



Joel Harbans | Live
Joel required a complete visual identity, from web banners to posters, to boost ticket sales for his concerts at different venues and events.