Concept Explore
Throughout the design process, I aimed to optimize and harmonize both the Alpha-Bits branding and the endorsed PBS Super Why branding and characters. Here are a few additional concepts.
Post
Alpha-Bits Cereal
Post collaborated with PBS Super-Why to develop a groundbreaking cereal design based for an classic cereal. I incorporated interactive games and cut-out masks/tiaras, empowering your child to become a reading superhero, revitalizing an outdated package design in the process.
Kroger (private label)
24 Hour Marinated Jerky
In a crowded grocery shelf, a fresh jerky package design exudes authenticity. Vibrant colors, patterns, and icons intertwine to craft an appetite-enticing package design.
Labatt
Blue Light Beer
Revamping a Canadian classic involved creating a revolutionary package design that maintains all existing brand attributes but reimagines them in a new light. Every aspect of the brand, from the wordmark to the die-cut and illustration, was thoroughly explored. The new package design fits in seamlessly, whether it's at a classy bar or your backyard BBQ.
Kroger (private label)
Veggie Straws & Chips
Kroger launched a novel product merging vegetables with beloved chip snacks.The design is not only fun but also commands attention on the shelf.
Cowling Braithwaite
Goodtimes
An outdated 80s brand was in dire need of a comprehensive redesign. I crafted a brand new brandmark radiating happiness. Ensuring easy reproduction and extension of the design across various products was a crucial element. I also developed a graphics standards guide for effortless application by anyone to expand the brand consistently. All touchpoints, including packaging, business cards, website, and signage, maintain a cohesive design aesthetic.
Cowling Braithwaite
Goodtimes Spoons
Goodtimes sought to revolutionize the disposable cutlery aisle by conceptualizing a package that captures attention on the shelf and offers interactive play for children at home. Additionally, it earned recognition with both a Pentaward and PAC Global Best-in-Show accolade.
Kroger (private label)
Salad Dressing
A lively package design that presents flavours in a playful and engaging manner. Colours and patterns come together to create an incredibly shoppable product.
Wrigleys
Seasonal Fun Books
Revamping a beloved childhood favourite, I had the delight of crafting new Christmas-themed interactive books, integrating the actual candy as play pieces for the board game. The task involved seamlessly incorporating the distinct attributes of each brand into a unified layout.
Kroger (private selection)
Kettle Cooked Chips
Seeking to create a compelling design that showcases flavors, while ensuring appetizing appeal and competitiveness in the fiercely contested snack aisle. Employing bold colors and impactful typography to achieve maximum effect.
Kroger (private label)
Turbinado Cane Sugar
Desiring a distinctive package design that highlights the larger sugar granules, I utilized striking photography and vibrant colours to elevate the design to a premium baking tier while maintaining the essence of the current Private Selection private label brand.
Aurora Foods
Entire Product Line
Transformed a stagnant brand catering to ethnic grocery aisles, which hadn't adapted to evolving consumer demands in over two decades. Aurora brand underwent a complete overhaul, strategically crafted to accommodate a diverse array of products sourced from global markets. Leveraging consumer insights, I created a user-friendly packaging tailored for non-English-speaking consumers, ensuring ease of navigation and accessibility across various language barriers.
Prestige Consumer Healthcare
Monistat
Based on extensive research indicating women desire a package design that harmonizes femininity with efficacy, I incorporated a blend of wave shapes and gradations. This design not only stands out on the shelf but also eliminates any potential embarrassment when seen in your shopping cart.
Bayer
One-A-Day Vitamins
Revitalizing a brand to enhance consumer awareness on the shelf, incorporating bold colors and impactful focal points.
Canadian Tire (private label)
LikeWise
A highly impactful new value brand has been created for Canadian Tire, designed to be visually easy to navigate and seamlessly adaptable to a wide variety of products.
Mondelez
Dentyne Ice - Sub Zero
Revamp and craft a striking design that tantalizes the senses with a cold, invigorating feel.